JVT Advisors

US Field Marketing Manager

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Location: Cambridge, Massachusetts
Employment Type: Direct Hire

Job Description

Field Marketing Manager-Software

High energy, fast paced and fast-growing software organization based in Cambridge looking for a Field Marketing Manager. This position is responsible for working closely with the enterprise sales team to utilize events, tradeshows, etc. for strategic account penetration. Come work for a high growth company in a growing billion-dollar market that offers a fun, face-paced environment to spread your wings.

Responsibilities:

  • Integrate with field sales, corporate marketing, and channel teams to develop annual field marketing plans that support overall pipeline growth.
  • Research, choose, design and manage live field and partner events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event, and post-event strategy to increase engagement and response rates.
  • Develop and implement a targeted account strategy to support account-based selling.
  • Work with marketing team to produce various marketing assets, signage, merchandise, and other promotional materials to be used at field marketing events.
  • Manage budget and track expenses in an organized fashion.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
  • Keep abreast of industry trends, competition, and new opportunities.

Qualifications

  • 5+ years previous marketing experience, with specific experience driving field marketing efforts for a high technology, B2B organization
  • In-depth understanding of demand generation and marketing principles, strategies for technical and business buyers.
  • Experience with key marketing and sales tools (Marketing automation, CRM, etc.)
  • Very strong project management skills.
  • Ability to consistently produce results on time and within budget.
  • Ability to align tactical plans with strategies.
  • Inbound marketing strategy/execution experience.
  • Ability to travel 25% -- 30%
  • Undergraduate or graduate degree in marketing, business or related field

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Yhoumey Won

Recruiter

Yhoumey is a recruiter for our direct hire team. She enjoys partnering with candidates to find the right career placements.

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